I created Neue wanting to brand my self and my work. As with all of my Branding projects, I wanted this logo to reflect the personality of who's behind it. For my brand, I wanted it's first impression to be that of dedication and handwork, while also retaining a bit of adventure and liveliness. My idea for my logo came from my love of my own German Shepherd; Winrey. I felt that the spirit of the German Shepherd greatly ties to what I wanted for my brand and would greatly personify my want to see from my work.